Sowing seeds to help rural growth

A new 'Germinate' programme to enable rural churches to help their community flourish has been accepted as a Cinnamon Network recognised project.

Developed by Germinate: The Arthur Rank Centre, this business start-up programme can be run by any church to encourage local people to develop their entrepreneurial skills, work out what business to start and check whether it would be viable.

Follow up “Beer Mat Mentoring” material facilitates informal ongoing support of aspiring entrepreneurs.

 “We are really excited that Germinate Enterprise has become a Cinnamon Recognised Project,” said Cinnamon Network founder Matt Bird.

“Germinate Enterprise is a simple and effective way for local churches to help people in rural communities to create prosperity for their families and their community.  We’re looking forward to seeing local churches across the country start Germinate."

All the materials can be downloaded free at and there is a short explanatory film.

The development of Germinate Enterprise was supported by the Prince’s Countryside fund.

“This is a way people can create real jobs for themselves and others,” said Jerry Marshall, CEO of Germinate: The Arthur Rank Centre and a serial entrepreneur himself.

“There is a particular need in rural areas to keep young and working age people by providing local jobs and the growth of high speed rural internet will help reduce the drift to the city.

“My dream is to find 1000 facilitators across the country,” he added. “That would be transformational.”

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